Search results for "heroic viticulture"

showing 2 items of 2 documents

The communicative power of an extreme territory – the Italian island of Pantelleria and its passito wine

2018

Purpose This paper aims to examine how Pantelleria’s wineries communicate the extreme territory of Pantelleria through its passito wine and whether this may be a value added for consumers. Specifically examines which dimensions of communication are effectively used by wineries to stimulate, in wine consumers, emotions that link passito wine with the territory of Pantelleria. Design/methodology/approach All websites of wineries producing passito wine in Pantelleria were analyzed using the adaptation, goal-attainment, integration and latent pattern maintenance (AGIL) scheme for measuring communication dimensions. Findings Results suggest that wineries and stakeholders should apply territory-…

Value (ethics)Wineeducation.field_of_studyFocus group Sensory marketing AGIL scheme Census Experiential marketing Heroic viticulture Multidimensional analysis Territorial marketing strategies Wine identitymedia_common.quotation_subject05 social sciencesPopulationFocus groupSymbolOriginality0502 economics and business050211 marketingProduct (category theory)BusinessMarketingAdaptation (computer science)education050203 business & managementmedia_commonInternational Journal of Wine Business Research
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The Brand-Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study

2022

This is the first study on the brand–land link for quality wines with a strong identity produced in extreme territories using the Policy Delphi methodology. The objective of this study is to assess the existence of a relationship between the wine brand and the territory of origin for wines produced in the Etna valley in Sicily (southern Italy). Awareness among producers and stakeholders of the recognizability of local wines by the market was investigated. Moreover, the forecasts/reliability, issues/importance, options/feasibility, and goals/desirability of development factors for wines with a brand–land link in the Etna valley were analyzed. The results were used to design a mod…

policy Delphiheroic viticulturewine marketingSettore AGR/01 - Economia Ed Estimo Ruralewine tourismPlant Scienceiconic winesAgronomy and Crop Scienceterritorial marketingwine firm competitiveneFood Sciencepolicy Delphi; territorial marketing; wine marketing; wine tourism; wine firm competitiveness; heroic viticulture; iconic wineswine firm competitiveness
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